To strengthen their marketing, product development and customer engagement activities, more and more businesses in the United States are relying on new technology solutions. Often, the fast-paced growth of the technology industry makes it difficult for many small businesses to determine the right time to adopt new tools. However, most of them understand this well: waiting too long, or lagging too far behind the curve, can have a real negative impact on business.
Thanks to the rapid advances in technology, many opportunities are opening up for businesses to grow quickly. The many resources rendered accessible by technology are being tapped into by many small businesses today. Technology provides a competitive advantage to businesses worldwide. Moreover, it brings forth innovation, innovation that has the potential to empower businesses and help them stand out from the crowd.
However, to use technology effectively for your business, you need to devise strategies that can optimize its usage. So, without further ado, let’s look at the 3-tech based strategies to grow your small business.
Develop a Strong Online Presence
Today, no business can grow without a strong online presence. A strong online presence is empowering for multiple reasons. First, by maintaining an interactive, innovative online presence, you can stay in constant contact with your target audience. Being constantly connected can accelerate and optimize the relation-building process that increases the likelihood of conversion and brand loyalty.
Secondly, a well-executed online marketing campaign can expose your business and/or products to millions of people, that too in just a few minutes. Following are some of the digital strategies that you can implement to achieve a strong, attention-grabbing online presence:
- Search engine optimization
- Online reputation management
- Social media optimization
- Email marketing
- Content marketing
- Web design and development
- Responsive web design
Harness the Potential of Social Media
As of 2016, there were a whopping 2.307 billion social media users. By 2018, this number is expected to grow to 2.55 billion. Looking at these numbers, it’s safe to say that tapping into the realm of social media to attract customers to your business is a good strategy to follow.
To increase your business’s online visibility, you need to build a compelling social media presence for your business. Once you’ve done that, you can use the social media platform to grow your business by:
- Promoting your products and services
- Building channels with influencers
- Providing personalized offers and deals to your consumers based on their online behavior
- Gathering customer feedback
Strategic Cloud Usage
The Cloud has benefited businesses of all sizes and its capabilities continue to expand. However, as the cloud isn’t a once-size fits all solution, carefully planning is required to avoid performance, security and integration challenges. For this reason, before making cloud usage part of your IT strategy, you should think about how the usage profile, critical data and applications of your business match the benefits and risks associated with the cloud.